If there’s anything to indicate that Lindsay Lohan’s professional career is tanking, its that she now feels a need to sue eTrade for apparently infringing on her intellectual property rights. eTrade, an online stock trade company aired a commercial during the Super Bowl that made reference to a baby name “Lindsay,” and characterized this baby as being a “milkaholic.” What Lohan’s attorneys are alleging is that eTrade purposely named the baby Lindsay to trigger the thought of Lindsay Lohan in audience members’ minds. They say it is a form of subliminal advertising. Naturally, Lindsay and her legal counsel are suing for an exorbitant amount – $100 million. According to them, the commercial reached such a vast number of households worldwide that the damages are substantial. We aren’t legal experts here, but the suit looks absolutely frivolous. Who in their right mind would think of Lindsay Lohan when hearing the name “Lindsay” on an eTrade commercial?

The defendant in the lawsuit has already responded saying that the name was chosen at random, something that is very believable. What sort of benefit would they have expected to garner if they actually named the baby “Lindsay” on purpose? The attention of a teen audience, which doesn’t engage in online stocks trading in the first place.

It’s sad to see how some celebrities abuse their power, and this is the perfect example of just that. Hopefully the courts serve justice in this matter.